Giving Back

As part of the Ford Fusion launch #BackAtYou, we celebrated and surprised the fans of the new Ford Fusion by having musical genius Reggie Watts remix their comments (found through Facebook, Twitter, etc.) through song. He did it all in one night in Brooklyn; the best work night of my life. We surprised and rewarded not just fans but certain skeptical journalists, (journalists with a large audience, we're marketers, we are who we are) to help spread the positive sentiment for the new Ford Fusion, which honestly looks pretty damn cool.