The idea behind our online campaign #backatyou, was to celebrate the product through the incredible outburst of appreciation one surprisingly cool car (the Ford Fusion) was receiving online. People were throwing love our way, so we decided to love them right back. Just not in a creepy way, for the most part.
And thank you Fast Company, for a pretty cool article on the effort.
Pre Broad City Abbi Jacobson
Small gesture, big impact.