Born Wild
The Bronco Returns
I led the digital launch of the Bronco family, and it was life-changing and affirming. Traveling throughout the west coast with the best photographer in the world, John Roe, capturing the vehicle in the environments where it thrives. The assets captured fed a highly anticipatory and skeptical audience and left them joyous. Ford truly nailed this redesign. Also redesigned? Ford's Build and Price in the process, which was a mess, and became a responsive beauty.
My favorite. The desert gets cold at night.