360° VR in 100° F. 

The latest installment of our year in VR storytelling, capturing the Ford's big moments, took us to Ensenada, Mexico and into the bowels, if you will, of the Sonoran desert. The Ford F-150 Raptor took on the conditions and endured 36 hours of hell. Now you can experience it as well, from the safety and comfort of your pivoting Aeron chair, soothed by the dulcet tones of Dennis Leary. 

Then this happened, which was pretty cool, Bladerunner, Coco, and us. Good company. 🙂